Sony is now the official technology partner of the NFL, helping power coaches, players, teams and leadership across the organization. Neal Manowitz, President and COO of Sony Electronics North America joined TheStreet to discuss why this was a strategic partnership for the company.

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Full Video Transcript Below:

CONWAY GITTENS: So let’s talk about Sony. You recently became the official technology partner of the NFL. Talk to us about this partnership and why this was a strategic move for the company.

NEAL MANOWITZ: Yeah, we’ve worked with the NFL behind the scenes for many, many years. But by creating the new partnership that we have, we really can bring this to the forefront and let the world know of all the incredible things and then also have a much tighter relationship in terms of co-developing incredible technologies for the future.

CONWAY GITTENS: Sporting leagues are pretty lucrative right now, any plans to partner with other sports leagues?

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NEAL MANOWITZ: Yeah so our technology, we have a Hawkeye technology that helps do officiating. We work with 25 of the largest leagues all around the world. So we’re already working with a ton of them. And then also other technologies we have a technology that can truly transformed the game and convert it from the real world game into this virtual world. So you can have your favorite cartoon characters running around the field. We did it. An example of that last year with Toy Story, where it was the largest live event for Disney Plus. And then of course, things like our camera technology. So the associated Press using cameras to capture the game. They’re the official photographer of the NFL. Another example is all the broadcast equipment that technology is really driven from Sony. And then, of course, with new technology like our headset we’re developing with the NFL, a new headset so that coaches communicate in real time with all of their staff. 

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