Hurricane Milton hit Florida hard, and recovery will ultimately cost billions of dollars. Rebuilding, however, is a problem for a later day.

People need immediate humanitarian help, and the American Red Cross has been a key service provider with boots on the ground in heavily impacted areas.

In the wake of the destruction caused by both Hurricane Milton and Hurricane Helene, Norwegian Cruise Line Holdings  (NCLH)  will contribute $80,000 to the American Red Cross to help those in affected communities. In addition to the $30,000 it previously donated to the Red Cross to support Hurricane Helene relief efforts, it will match up to $50,000 more in public donations toward Hurricane Milton relief efforts. 

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These contributions aim to provide immediate relief to the communities impacted by the storms.

“For decades, Florida has been home to NCLH, and we feel deeply connected to this community,” said Norwegian CEO Harry Sommer. “Seeing the devastation in our own backyard and neighboring states has been heartbreaking. ‘Strengthening Our Communities’ is a key pillar of our global Sail & Sustain program, and we are committed to helping those in need. Our donation to the American Red Cross is focused on providing direct relief, helping families rebuild their lives and regain a sense of stability and hope as they recover.”

Helping the Red Cross help people

A fully non-political agency, the Red Cross goes to disaster sites and helps people who are in desperate need.

The Red Cross, working with partners, has been crucial in supporting communities affected by Hurricanes Milton and Helene. For Helene, disaster workers set up shelters, distributed food, and provided critical relief supplies. In preparation for Milton, 83,000 people sought refuge in Red Cross shelters where they found a safe place to ride out the storm.

“With Hurricane Milton following closely in Hurricane Helene’s wake, the American Red Cross is on the ground helping families recover from these vicious storms,” said Red Cross Chief Development Officer Anne McKeough. “We’re thankful to Norwegian Cruise Line Holdings for standing with us to provide help and hope as communities begin to navigate the long road to recovery.”

To join NCLH in supporting the Hurricane relief efforts by the Red Cross and donate towards the $50,000 match, please visit: American Red Cross.

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