Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website, and offers a wide range of similar fashion, home, lifestyle, and electronics products that you’d expect to find on the rival Chinese platforms.

“Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,” Amazon’s vice president of worldwide selling partner services, Dharmesh Mehta, said in Amazon’s announcement.

The Haul storefront has a visually similar layout to Temu and Shein,…

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